Kinshasa — Qualitell mosquito traps are now available in local supermarket chains across the DRC. This launch marks a new milestone for the brand’s offline retail expansion in Africa, bringing safe and efficient physical mosquito control solutions to Congolese households.
Most regions of the DRC feature a tropical climate with high temperature and rainfall all year round, which creates ideal breeding conditions for mosquitoes. Mosquitoes disturb daily life and carry potential health risks. Compared with traditional mosquito repellents, physical mosquito traps produce no chemical fumes and operate quietly, making them ideal for homes and small shops.
The Qualitell mosquito trap available in supermarkets uses UV light to attract mosquitoes and electric grid to kill them. Its protective casing prevents accidental touch. The lightweight body can be placed flexibly, and its minimalist design fits well in homes and stores.
Qualitell has already built a good reputation among Congolese buyers via cross-border e-commerce. The new supermarket partnership allows local shoppers to view and inspect products in person, building an integrated sales model combining online brand awareness and offline purchasing experience.
“Africa is a consumer market with huge potential. Congolese families have strong demand for safe, cost-effective home environment appliances. We are delighted to bring Qualitell mosquito traps to supermarkets in the DRC. Local retail channels help more families experience our products. We plan to launch electric mosquito swatters and other mosquito control items gradually, and keep deepening our footprint in the DRC and Africa.”
Following successful launches in multiple Latin American countries, the supermarket rollout in the DRC is an important step for Qualitell to develop offline business in Africa. The brand will keep expanding retail partnerships across Africa and enrich its portfolio of home environment appliances.
