2026-10-15
Release Date: Oct 18, 2025
On the evening of October 13, the award ceremony of ROI Festival Commercial Creativity Awards unveiled the full list of winners amid wide industry attention. Standing out from 2,845 entries in this year’s competition, Qualitell claimed both the Gold Award and Silver Award for Commercial Creativity for its integrated marketing campaign Counterattack of the Mosquito King. The honor serves as authoritative industry recognition of the brand’s marketing prowess.
As Asia’s most influential commercial creativity award, the ROI Festival has run for multiple editions. Every year, hundreds of professional design, advertising and media agencies submit their best-in-class annual works for evaluation. Both the quantity and quality of submissions rank top-tier across Greater China.
According to official statistics, the gold award winning rate stands at merely 1.7%, while the silver award rate is 3%. Among 2,845 submissions this year, only 9 Grand Prizes, 49 Gold Awards, 88 Silver Awards, 156 Bronze Awards and 253 Nominations were granted. The gold award rate below 2% fully demonstrates the high prestige of the ROI Festival within the industry.
Qualitell is an innovative tech brand specializing in smart household pest-control & mosquito-repellent solutions. Committed to technological innovation, the brand keeps upgrading its product portfolio, including smart mosquito-killing modules, physical mosquito traps and outdoor mosquito-repellent gear. Upholding the philosophy of green & safe mosquito-repellent technology, Qualitell delivers safe, high-efficiency and user-friendly full-range pest-control solutions for global consumers for home, maternity & baby-friendly scenarios and outdoor usage.
This past May, Qualitell collaborated with popular science content partners to produce the creative short film Counterattack of the Mosquito King. Through an entertaining sci-fi narrative, the video popularizes knowledge about mosquito behaviors and scientific anti-mosquito methods. It communicates the brand’s core technologies such as UV-LED physical mosquito elimination and safe bionic trapping in an approachable way, building deep emotional and value-driven connections with audiences.
The dual honors at ROI Festival validate Qualitell’s strength in content creativity and brand operation. Moving forward, Qualitell will keep building on solid technology and creative storytelling, refining premium household protection products and producing high-quality brand content, to help Chinese pest-control brands gain greater global visibility.
